The WAE Media Data Transparency registry (v2.0, last updated 2026-07-15) documents a cross-source total of 1,250,341,293 platform views across five performance brands. This note reads that record line by line: where each figure comes from, which period it covers, and what it does not say.
The five brands
Each figure below is a separate record in our evidence registry, mapped to registered Meta Business Suite evidence sources.
- Wild Animal Encounters: 830,467,535 views, 2025-11-18 to 2026-07-15. WAE-CLM-2026-003
- Deep Ocean World: 336,830,509 views, 2025-11-29 to 2026-07-16. WAE-CLM-2026-004
- Egyptian Countryside Diaries: 54,165,611 views (Facebook), 2025-11-08 to 2026-07-15. WAE-CLM-2026-005
- Cryptid Sightings USA: 26,848,131 views, 2025-11-29 to 2026-07-15. WAE-CLM-2026-006
- Secret Animal Cams: 2,029,507 views, 2025-12-04 to 2026-07-15. WAE-CLM-2026-007
The five records sum exactly to the registry total, WAE-CLM-2026-001.
What the total is, and what it is not
A number is only as useful as its limits. The registry states them, and so do we:
- These are documented platform views, as reported by the platforms. The registry documents the figures and their arithmetic is exact. It is not an independent re-measurement.
- They are views, not people. No de-duplicated count of unique viewers is established, and Facebook and Instagram are counted as separate platform records.
- The windows differ by brand. Start dates run from 2025-11-08 to 2025-12-04 and end dates from 2026-07-15 to 2026-07-16. The total sums those windows; it is not one synchronized period.
- Not every source file has been byte-checked yet. One ledger has been: the Wild Animal Encounters Instagram export, 272,807,236 views, is digest-verified under WAE-CLM-2026-002.
Who made these brands
The five brands were designed by Omar Sherif after study, analysis and planning, and began publishing in November 2025. WAE Media, LLC was formed on 16 February 2026 and now maintains this registry.
Why we publish it this way
A figure is useful to a partner, a journalist or a researcher only when it can be checked. Every figure on this site links to a record like the ones above, so any reader can check it.