WAE Research · Original data

Field Data Report No. 1

How the content of five brands performed on Facebook and Instagram. One sample only: the brands WAE operates. Every figure links to its public evidence record.

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What this is.

An original-data report about one sample only: the five brands WAE operates — Wild Animal Encounters, Deep Ocean World, Egyptian Countryside Diaries, Cryptid Sightings USA and Secret Animal Cams. It says nothing about any other company, creator or market.

Omar Sherif designed the five brands. Their measurement windows start between 2025-11-08 and 2025-12-04 and end on 2026-07-15 or 2026-07-16.

WAE Media, LLC was formed in Delaware on 2026-02-16, so the windows include months before the company existed.

The films are AI-generated, and each brand says so in its own description.

The brands came first; WAE Agentic Media OS was built afterwards, from this operation. How the brands were built

Headline findings.

  1. 1,250,341,293 documented platform views across the five brands: Facebook and Instagram, platform-reported, not de-duplicated viewers. Measurement windows differ by brand.WAE-CLM-2026-001 · verified
  2. 333 posts passed one million views and 7 passed ten million, across four of the five brands (Secret Animal Cams: 0).WAE-CLM-2026-001 · verified
  3. Wild Animal Encounters: 830,467,535 views from 2025-11-18 to 2026-07-15 (Facebook 570,316,545; Instagram 260,150,990), with 231 million-view publications.WAE-CLM-2026-003 · verified
  4. The Bighorn Ram reel, published 2025-11-26: 87.5M cross-platform total views (Instagram 85,544,748; Facebook 1,942,717).WAE-CLM-2026-003 · verified
  5. One audited export: 1,269 Wild Animal Encounters Instagram content assets with 272,807,236 lifetime views; reach 161,212,156, likes 3,751,538, shares 1,307,779, follows 247,460, saves 154,101, comments 21,083. The export's bytes match the SHA-256 digest declared when it was taken in.WAE-CLM-2026-002 · verified
  6. Followers: more than 3,000,000 platform-account followers on nine official accounts, captured on 2026-10-20 (UTC), with a lower bound of 3,161,117. These are follow relationships, not unique people.WAE-CLM-2026-008 · verified

Brand by brand.

Documented platform views (Facebook and Instagram) and publications over one and ten million views, per brand record.
BrandPeriodDocumented viewsPosts over one millionPosts over ten millionRecord
Wild Animal Encounters2025-11-18 to 2026-07-15830,467,5352315WAE-CLM-2026-003 · verified
Deep Ocean World2025-11-29 to 2026-07-16336,830,509761WAE-CLM-2026-004 · verified
Egyptian Countryside Diaries2025-11-08 to 2026-07-1554,165,611220WAE-CLM-2026-005 · verified
Cryptid Sightings USA2025-11-29 to 2026-07-1526,848,13141WAE-CLM-2026-006 · verified
Secret Animal Cams2025-12-04 to 2026-07-152,029,5070—WAE-CLM-2026-007 · verified
Five brandsWindows differ by brand1,250,341,2933337WAE-CLM-2026-001 · verified

Two readings, each with its own record.

For two Instagram accounts the registry holds more than one figure. This report shows each figure with its own record and source, and does not reconcile them.

Wild Animal Encounters on Instagram

Deep Ocean World on Instagram

Method and limits.

  • Sources: Meta Business Suite Account Overview totals (class E1) and native content exports (class E2), as documented by the Data Transparency registry v2.0 (last updated 2026-07-15), which holds 22 source IDs.
  • Excluded from the view totals: YouTube, TikTok, X/Threads, third-party reposts, and estimated or projected figures.
  • Only one ledger is independently byte-verified: the Wild Animal Encounters Instagram export (WAE-CLM-2026-002 · verified). The other records document what the registry records, and their arithmetic recomputes with a delta of zero.
  • The sample is these five brands' own content. It is not a benchmark for AI video in general.

The registry's own limitations, quoted from the portfolio record:

Measurement periods vary per brand (start dates 2025-11-08 to 2025-12-04; ends 2026-07-15/16). The portfolio total sums records from differing windows as disclosed by the registry; it is not a single synchronized window.

Facebook and Instagram publications are independent platform records by the registry’s publication-record policy. No duplicate-publication removal is applied between platforms.

Per-brand primary artifacts (Meta Business Suite Account Overview screenshots and native content-export ledgers) remain referenced evidence. Their registered existence, periods, and source classes are documented in the registry; most have not been byte-retrieved into the kernel. One ledger (Wild Animal Encounters Instagram, 272,807,236 views) is independently digest-verified under WAE-CLM-2026-002.

The per-platform breakdown values for two brands (Cryptid Sightings USA, Secret Animal Cams) conflict with the screenshot captions in the same registry records; both pairs reconcile to the same brand totals, and the conflicts are disclosed in the per-brand records.

Data gaps.

This report cannot answer the following, because no public record covers them yet:

  • YouTube and TikTok views per brand.
  • Per-asset Facebook exports.
  • Performance after the measurement windows end.
  • Views over time for each post.
  • Audience geography.
  • How views are concentrated across posts.

Context.

On 2025-12-10, Outside Magazine published “Generative AI Just Killed the Wildlife Video. Should You Care?” by Frederick Dreier, which interviews Omar Sherif about the Instagram presence of the Wild Animal Encounters brand. Press

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