Company News · WAE Media
WAE Media, LLC Joins the Pledge 1% Movement, Committing 1% of Annual Profits to Wildlife Conservation and Environmental Education
WAE Media, LLC joins Pledge 1%, committing 1% of its annual profits to wildlife conservation, environmental education, and community empowerment — building social impact into its AI-native media business from the start.
By WAE Media Editorial Team ·

WAE Media, LLC Joins the Pledge 1% Movement, Committing 1% of Annual Profits to Wildlife Conservation and Environmental Education
Category: Press / Company News Publisher: WAE Media, LLC — Editorial Team Date: June 23, 2026
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FOR IMMEDIATE RELEASE
Contact: WAE Media, LLC business@wildanimalencounter.com wildanimalencounter.com/impact
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SAN FRANCISCO, CA — June 23, 2026 — WAE Media, LLC, the AI-native digital media company behind Wild Animal Encounters and a portfolio of cinematic, social-first entertainment brands, today announced that it has joined Pledge 1%, a global movement that empowers companies of all sizes and stages to create lasting social impact through their business. With this commitment, WAE Media joins over 19,000 companies across 130+ countries that have pledged a portion of their product, profit, equity, or staff time to the causes they care about.
WAE Media is proud to commit 1% of its annual profits to nonprofit organizations focused on wildlife conservation, environmental education, and community empowerment — the very subjects that sit at the heart of everything the company creates.
For WAE Media, this is not a marketing gesture bolted on after the fact. It is a structural decision made early, by design. The company built its audience — more than 827 million organic views across Facebook and Instagram, reaching over 192 million unique individuals worldwide — entirely on the strength of nature's most extraordinary moments. Committing a permanent share of profits back to protecting that natural world is, quite simply, the company keeping faith with the source of its own success.
"We built WAE Media on a single belief: nature is the greatest storyteller on Earth," said Omar Sherif, Founder of WAE Media, LLC. "Hundreds of millions of people around the world stopped, watched, and shared our work because the wild moved them. Joining Pledge 1% is how we make sure that relationship runs in both directions. If the natural world gives us our stories, the least we can do is give back to the people and organizations protecting it — and we wanted that commitment written into the company from the beginning, not added once it became convenient."
Building Impact Into the Business Model
WAE Media's participation in Pledge 1% formalizes a philosophy the company has held since launch: that an AI-native media business can be both commercially efficient and genuinely accountable. The same operating model that allowed a brand to reach a global audience in under a year — without the bloated cost structure of legacy media — also makes it possible to channel a defined, recurring share of profits toward measurable good rather than treating philanthropy as an afterthought.
The company's 1% commitment will support organizations working in three areas directly connected to its mission:
| Focus Area | Why It Matters to WAE Media | |---|---| | Wildlife Conservation | Protecting the species and habitats that inspire the company's flagship storytelling. | | Environmental Education | Helping the next generation understand and value the natural world WAE Media brings to screens. | | Community Empowerment | Supporting the people and communities who live closest to the wild places at the center of its work. |
A Standing Invitation
WAE Media is proud to join the Pledge 1% community and encourages other companies — especially young, fast-scaling, technology-driven businesses — to take the pledge and use their business as a force for good. The company's view is straightforward: impact does not have to wait for scale, and the earliest commitments are often the most credible.
To learn more about WAE Media's commitment, visit wildanimalencounter.com/impact or contact business@wildanimalencounter.com.
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About WAE Media, LLC
WAE Media, LLC is an AI-native digital media company building cinematic, social-first entertainment brands for global audiences. Its flagship brand, Wild Animal Encounters, produces hyper-real wildlife cinema that has driven more than 827 million organic views across Facebook and Instagram at a 99.99% organic distribution rate, reaching over 192 million unique individuals worldwide. The company operates a multi-brand portfolio spanning wildlife cinema, mystery and cryptid entertainment, founder-led AI filmmaking, and Arabic-language storytelling. WAE Media, LLC is a registered Delaware company headquartered in San Francisco, California, founded by Omar Sherif. Learn more at wildanimalencounter.com.
About Pledge 1%
Pledge 1% is a global movement that inspires, educates, and empowers every entrepreneur, company, and employee to be a force for good. Over 19,000 members in 130+ countries have used Pledge 1%'s flexible framework to ignite more than 3 billion dollars in new philanthropy. To learn more about Pledge 1% and to take the pledge, visit www.pledge1percent.org.
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This announcement is published directly by WAE Media, LLC. All audience figures cited are sourced from WAE Media's first-party Meta Business Suite platform analytics for the November 18, 2025 – June 18, 2026 reporting window. Full source documentation is available on the company's Data Transparency page.